Its that time of the year again when you start to see all of the big chain stores putting on their Christmas sales. For the last couple of years I've seen more and more stores get earlier and earlier with their sales, and also more stores actively doing more to promote their sales and entice more people into their shops.
One such thing that many UK stores have begun to adopt is the American tradition of 'black Friday'. For anyone that doesn't know what this day is, its I think typically held on the Friday closest to the beginning December, and on this day shops all across the US slash their prices, having huge sales to get people out earlier in massive droves to get spending and buying gifts.
Black Friday in America has however begun to gain some negative publicity over the last couple of years as people have literally been beaten up and trampled over so that others could get their hands on deals first.
Over here in the UK our Black Friday doesn't really stand up that well compared to how it is in the US. Firstly although business's really do want you spending money in their stores, they aren't really prepared to slash their prices as much as the US stores. Secondly and probably most importantly because these sales aren't as discounted there aren't people sat queuing days before waiting for them or trampling over others to get them and so compared to the US our day is a lot safer. Lastly, in the UK this day hasn't been publicised that much and so there are still many people that aren't that sure what Black Friday is, and so don't go out to these sales because they don't know they are on.
As I said our day is pretty much a watered down version of the original and there are rarely any massive deals worth running out to get in fear that they'll go out of stock quickly. They do provide an incentive go into shops and have a good look around but at this point they are more an added bonus to stuff that you were already thinking of buying.
With the popularity of online shopping having sky rocketed significantly over the past however many years, a new sales day has recently been introduced specifically for online deals known as 'Cyber Monday'. This is always the Monday following Black Friday, and for those of us in the UK is where you'll find the more wallet opening deals.
The only drawback to Cyber Monday, or positive depending on how you look at it, is that you have to be literate enough to use the internet, and to find the very best deals have to be quite tech savvy. With there being thousands of websites to browse through, the best place to often find all of these deals together are on certain forums or deal dedicated website where people post any vouchers, codes or deals they've found.
Its been kind of strange to see the borrowing of Black Friday, being brought over and used within the UK, when it has no roots here, that I know of. Whether its company's just trying to use any tactic they can to get more money out of their customers or another melding of UK and American cultures, it looks as though Black Friday will be here to stay. Hopefully if this is the case, they'll at least take a page out of the Americans book and gives us some decent but safe sales.